‘American Import’: What Other Countries Think About Black Friday

While Black Friday is often heralded as an exclusively American phenomenon, the biggest shopping weekend of the year has firmly made its (not-always-welcome) mark in other countries.

Even though past years have brought with them jokes and tweets about “explaining Walmart stampedes” to non-Americans, Black Friday marketing has been gaining more and more steam other parts of the world.

According to stats from Statista, 68% of British retailers have said that they would be participating in Black Friday sales, while nearly 26% of online shoppers polled in the Netherlands said that they would be looking to buy something online this Black Friday.

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