Apple Unleashes New Effort Aimed Squarely at Intel

Apple  (AAPL) – Get Apple Inc. Report is used to dealing with skeptics. Each time the Cupertino, Calif., tech giant has said it would launch a new product in an already mature and saturated market, its announcements have been met with skepticism. 

This was the case with the iPhone and the iPad, and even more recently when it introduced the Apple Watch. After a hesitant start, sales of the smartwatch have taken off, helped by the health services Apple offers.

Given this history, one would have thought that critics had learned their lessons and would give more credit to Tim Cook’s company when Apple announced its chip ambitions, “Apple Silicon,” in 2020.

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