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Average price of home in Stratford’s first home buyer bracket up 60 per cent


Stratford’s first home bracket value had the biggest increase in the country this year outside of the major centres.

SIMON O’CONNOR/STUFF/Stuff

Stratford’s first home bracket value had the biggest increase in the country this year outside of the major centres.

House prices in Stratford’s first home buyer bracket have shot up nearly 60 per cent this year, the latest QV Quartile Index shows.

From January 1 to November 30, the average value of a home in the district in the first-home buyer’s price bracket – properties at the lower end of the market – went from $266,652 to $426,160 – an increase of 59.8 per cent.

It was the biggest increase in the country outside the main centres.

New Plymouth also saw an increase in this area by 30 per cent, to $469, 334, and South Taranaki by 45.4 per cent, to $300,323.

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Stratford’s average house price also rose by 33.3 per cent, from $369,584 to $426,160.

At the other end of the market, values went up from $526,635 to $677,403, a rise of by 28.6 per cent.

QV spokesperson Simon Petersen said there had been a substantial shift in momentum from the most affordable homes, the ones typically targeted by first-home buyers and investors in the lower quartile, to the most expensive houses in the upper quartile.

“This spring swing from entry-level properties to the far more expensive homes at the top of the property ladder suggests that rising interest rates and affordability constraints are starting to bite first-home buyers, who will be finding things even more difficult right now.

“As a consequence, that section of the market is slowing, while people further up the ladder will still be able to use the sizeable gains they’ve made over the last year to trade their way up.”

He expected to see this trend continue in to 2022, with likely interest rates rises making it increasingly difficult for first-home buyers.

Garry Malcolm, Taranaki ambassador for the Real Estate Institute of New Zealand, said Stratford was seeing significant growth because it was cheaper than the New Plymouth market and provided great value for money, especially for out of towners.

“They can come down from other areas of New Zealand and end up with a really nice home for a reasonable price and cash in their pocket.

“The first home buyers are still in the market, but there’s certainly not the same number. The criteria they have for lending is shutting them out of the market, which is unfortunate.”



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