Market

Burger King Menu Has a New Whopper That’s a Big Surprise


As those of you who follow the fast food industry’s ups and downs already know, one of the keys to success is to make sure your menu is everchanging.

This has been a historically successful formula, for some brands more than others, but one thing is for certain: consumers like new things.

Retaining customer interest could be as easy as simply remixing the same ingredients into new combinations (hello, Taco Bell  (YUM) – Get Yum! Brands Inc. Report), or as challenging as figuring out something to offer that’s not a burger or a taco that people actually want to buy.





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