Crocs Files For NFT Trademark

If you’re not sick of hearing about NFTs yet, you’re are about to see a whole lot more of them: the popular but often-ridiculed shoe brand Crocs  (CROCS)  filed a trademark application to use its name in the virtual space.

A way of asserting ownership over a piece of online content like a video or an image, nonfungible tokens have been ballooning in popularity among both collectors and investors as celebrities like Martha Stewart and Paris Hilton enter the space. Some popular NFTs, like the Bored Ape Yacht Club, can sell for millions.

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