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Foodstuffs cutting prices by an average of 10% on more than 110 everyday items


Foodstuffs will cut the price on essential items at New World, Pak’n Save and Four Square.

Marion van Dijk/Stuff

Foodstuffs will cut the price on essential items at New World, Pak’n Save and Four Square.

Supermarket operator Foodstuffs says it will reduce the price of 110 of the most purchased grocery items by an average of 10%.

Foodstuffs, which operates the New World, Pak’nSave, and Four Square brands, said it would reduce the prices on items to what they averaged during the 13 weeks between January 25 and April 25 last year.

Foodstuffs NZ managing director Chris Quin said, in light of rising food prices, it had identified products that customers bought most often, and would be reducing them from Monday to August 14.

The items included frozen and fresh fruit and veges, meat and dairy products like butter and cheese, tea, coffee, sugar, flour, and personal care items like nappies and soap. 

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Seasonal fresh fruit and vegetables, like broccoli and spinach, were not included, Quin said.

Quin said customers shopping at New World in the North Island would see Value White Toast, 600g, reduce from $1.40 to $1.19, a 1kg block of Pams Edam Cheese reduce from $11.55 to $9.99, and a 1kg of Value Frozen Mixed Vegetables reduce from $2.59 to $2.19. 

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In South Island New World stores, some examples of products in the rollback included 185g Sealord Tuna reducing from $3.39 to $2.79, and 1.5kg Pams Rolled Oats reducing from $4.29 to $3.94. The items will be labelled in store and online under “rollback”.

The full list of items would be available on Monday.

“Globally, food cost increases and the pace of food price inflation are at near record levels,” Quin said.

“While New Zealanders are facing rising costs across the board, the supermarket checkout is the place where all of the cost pressures are coming to a head as food producers and manufacturers are being hit with every global and domestic price hike.”

Foodstuffs managing director Chris Quin said globally, food cost increases and the pace of food price inflation are at near record levels.

Supplied

Foodstuffs managing director Chris Quin said globally, food cost increases and the pace of food price inflation are at near record levels.

Quin said across Foodstuffs North Island over the last four months, the average number of products with supplier price increases each month had been 3300, representing a 357% increase, compared to the monthly average for the same time period over the last three years.

Last week, Countdown announced it was freezing the prices on more than 600 essential items throughout winter.

But it came under fire after the list did not feature any fresh milk or dried pasta, frozen vegetables, or personal care items like toilet paper, nappies, toothpaste or soap.

The rollback will start on May 16.

Kelly Hodel/Stuff

The rollback will start on May 16.

Carrots, potatoes and pumpkins were the only fresh produce included, while five of the six items from the meat and seafood department were smoked salmon products, and the other was a pack of streaky bacon.

It also comes after Consumer NZ launched a petition on Tuesday, calling for Minister of Commerce and Consumer Affairs, David Clark, to go beyond the Commerce Commission’s recommendations in its report on the grocery sector in order to bring about stronger competition.

The most recent Stats NZ Food Price Index found food prices were 7.6% higher in March 2022 compared with March 2021.

Grocery food prices increased 6.7%, fruit and vege increased 18%, and meat, poultry and fish prices increased 8.7%.

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