Tyra Banks traded catwalks, journal covers and advert campaigns for a booming profession as a tv host, producer and businesswoman a few years in the past.
But now the 48-year-old is returning to her supermodel roots — due to Kim Kardashian.
1 / 4 of a century after first gracing the duvet of Sports Illustrated, Banks is as soon as once more baring almost-all in an advert marketing campaign for Kardashian’s shapewear and loungewear model Skims. It’s a modeling maneuver that each one began with a chat between the previous pals.
“I’ve known Tyra for a really long time, so we hadn’t talked in so long,” the truth TV star and entrepreneur defined when the pair appeared in an interview that aired on TODAY with Hoda & Jenna Thursday. “It was just really good to catch up and reconnect. I just have so much respect for her.”
Then the subject turned to enterprise.
“We just had an honest heart-to-heart conversation, and she got to hear what the brand stands for, why I started the brand — and I’m just all about supporting women,” Kardashian, 41, stated.
And Banks appeared like an ideal match for Skims’ new Icons marketing campaign, which options fellow supermodels Heidi Klum, Alessandra Ambrosio and Candice Swanepoel.
“(Kim) helped me to step into my own, I guess, power and influence as an icon in the modeling industry,” Banks recalled of that discuss. “Then she talked about that — I was a role model for her back in the day, which really touched me. And she said when I was on the cover of Sports Illustrated, she hadn’t seen boobs that were real and big and curves. And she said that gave her self-esteem for her body.”
Banks referred to as it a “a serious conversation” that led her to say, “Let’s do this!”
The timing could not be higher for the “Dancing With the Stars” host to get again into modeling.
“I think I’m more confident today because the world accepts so many different types of beauty,” she informed Hoda Kotb. “This is something I’ve been talking about for decades. So me, curvier me, damn near almost 50 years old in this campaign, I think it is pretty empowering.”
And she thinks Kardashian is fairly inspiring because the boss of a $3.2 billion firm.
“I have to tell you that after that call that we had, I was impressed from entrepreneur to entrepreneur,” Banks raved. “I was like, ‘This is a whole ‘nother level that the world doesn’t know about you, and I want them to know that it’s next level.'”
But in response to Kardashian, she would not thoughts if she’s underestimated. It fuels her.
“I’ve always been the underdog, always, and that’s OK with me,” she stated. “If anything, I like for someone to really be pleasantly surprised. … So I really don’t mind being the underdog and proving myself because I think that’s what always has kept that fire under me.”
This story first appeared on TODAY.com. More from TODAY: